The global tourism sector is starting the new year prepared to #RestartTourism when conditions allow, with the World Tourism Organization set to again bring together leaders from across the public and private sectors. Tomorrow in Madrid, the UNWTO Global Tourism Crisis Committee will hold its first meeting of the year. This meeting to advance concrete plans to ensure the restart of tourism will take place in the context of the UNWTO Executive Council.

All five global regions are represented as the UNWTO SDGs Global Startup Competition reaches its final stages. The competition was launched to identify innovators whose ideas can advance tourism’s contributions to the Sustainable Development Goals (SDGs) and attracted more than 10,000 participants from 138 countries. Now, the jury has narrowed the field down to a shortlist of just 60 finalists.

International arrivals fell by 72% over the first ten months of 2020, with restrictions on travel, low consumer confidence and a global struggle to contain the COVID-19 virus, all contributing to the worst year on record in the history of tourism.

UNWTO is moving ahead with plans to revise its strategic collaboration with the private sector. This follows up on the commitment made at 112th UNWTO Executive Council held in Tbilisi, Georgia, in September 2020.

The Global Tourism Crisis Committee has met for the last time in 2020, to continue advancing coordination and cooperation among all parts of the sector. The virtual meeting of the Committee, established by the World Tourism Organization (UNWTO) at the start of the pandemic, was hosted by Portugal ahead of its Presidency of the Council of the European Union, beginning in January. It was accompanied by in-person meetings of the highest political level between the UNWTO leadership, Prime Minister António Costa and the Ministers Foreign Affairs, Augusto Santos Silva.