Tourism leaders from around the world will once again come together for the UNWTO, WTTC & WTM Ministers’ Summit at WTM London this November, to commit to investing in the sector’s sustainable future.

International tourism enjoyed signs of rebound in June and July 2021 as some destinations eased travel restrictions and the global vaccination rollout advanced in many parts of the world.

UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen.

Students from around the world have been recognized for ideas to make tourism more responsible and sustainable. The 2021 Global UNWTO Students’ League Competition focused on addressing the issue of plastics pollution within the sector, as well as maximizing tourism’s contributions to rural development.