The World Tourism Organization (UNWTO) has announced the appointment of acclaimed actor Winston Duke as its newest Ambassador for Responsible Tourism. Recognized for his exceptional talent and commitment to global philanthropic efforts, Duke will advocate for sustainable tourism practices and raise awareness about the transformative power of travel, in support of UNWTO’s latest campaign, "Tourism Open Minds."

One Earth, One Family, One Future

UNWTO has launched a new global initiative designed to unite and encourage nations, tourism sector leaders and consumers to be more open-minded when choosing a travel destination.

The legacy of the World Tourism Day 2023 celebrations will live on in the shape of greater investments in the sector's sustainability and a shared commitment to spread the benefits the sector delivers even more widely.

On World Tourism Day 2023, leaders from every global region have united around a shared determination to invest in the sector's growth and transformation. Held around the theme of "Tourism and Green Investments," the celebrations of the Global Day of Observation have been the biggest and most impactful on record.

The stage is set for World Tourism Day 2023, with the global sector to come together around them theme of Tourism and Green Investments.

In line with its commitment to promoting tourism as a catalyst for economic growth, inclusive development, and environmental sustainability, UNWTO is garnering consensus around the Statistical Framework for Measuring Sustainability of Tourism (MST).

International tourism has continued to recover from the worst crisis in its history as arrival numbers reached 84% of pre-pandemic levels between January and July 2023, according to the latest data from UNWTO. The Middle East, Europe and Africa lead the global sector's rebound.