A new agreement between the World Tourism Organization (UNWTO) and Grupo Xcaret shows how public-private partnerships can promote destinations and rural environments through tourism.

Tourism businesses and destinations are stepping up their commitment to sustainability. Aimed at reducing waste and pollution across the sector, the Global Tourism Plastics Initiative (GTPI) is welcoming 32 new signatories, with every global region represented behind the shared goal.

The mayors of some of the world’s leading destinations have met in Porto to rethink urban tourism in the post-pandemic age. Organized by UNWTO, the Government of Portugal, Turismo de Portugal and the City of Porto, the Mayors Forum on Tourism and the Future of Cities highlighted the opportunity to restart urban tourism with a focus on sustainability, innovation and inclusion.

The World Tourism Organization (UNWTO) continues to energize the restart of tourism based on sustainability and innovation. An agreement with MUST Travel & Tech places a digital tool at the service of tourism, allowing users to share their experiences to promote the reactivation of the sector with a view to sustainability. Presented during the UNWTO Mayors' Forum in Porto, Portugal, the tool is an opportunity for the advancement of smart cities, as well as destinations that incorporate technology and innovation in their development.