In 2011, UNWTO formulated a Private Sector Commitment to the Global Code of Ethics for Tourism, for the signature of private enterprises worldwide. In signing the commitment, companies pledge to uphold, promote and implement the values of responsible and sustainable tourism development championed by the Code. They further undertake to report on their implementation of the Code's principles in their corporate governance to the World Committee on Tourism Ethics.
A special focus on social, cultural and economic matters is one of the main objectives of the Commitment, which draws particular attention to issues such as human rights, social inclusion, gender equality, accessibility, and the protection of vulnerable groups and host communities.
Signatories are required to report on the implementation of the Code’s principles in their corporate governance at least once every two years. For requesting the corresponding reporting questionnaire, kindly contact ecsr@unwto.org.
ABAE - Associação Bandeira Azul da Europa
Date signed: 2 December 2013, Portugal
Event: 3rd UNWTO International Conference on Tourism and the Media
Signed by: Dr. José Archer, President
Photo of the signing:please click here
Website: ABAE - Associação Bandeira Azul da Europa
Agencia de Turismo Global – AGETUR, S.A
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Ms. Jannine Anaité Castillejo Franco
Photo of the signing: please click here
Website: Agencia de Turismo Global – AGETUR, S.A
An Hotel Corporation
Date signed: 14 December 2022, Nara, Japan
Signed by: Mr. Kouki Tomoda, CEO
Photo of the signing: please click here
Website: An Hotel Corporation
Asociación de Empresarios de Hostelería de Gipuzkoa
Date signed: 23 January 2020
Event: FITUR 2020
Signed by: Mr. Mikel Ubarretxena Pisón
Photo of the signing: please click here
Website: Asociación de Empresarios de Hostelería de Gipuzkoa
B&B Villa de Don Andrés
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Ms. Ana Lucía González Cordón
Photo of the signing: please click here
Website: B&B Villa de Don Andrés
Best Western Plus Hotel Stofella
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Mr. Julio Galindo
Photo of the signing: please click here
Website: Web Best Western Plus Hotel Stofella
Carrusel Representaciones S.A.C.
Date signed: 23 January 2020
Event: FITUR 2020
Signed by: Mr. José Carlos Plaza Bernal
Photo of the signing: please click here
Website: Carrusel Representaciones S.A.C.
Descubre Guatemala
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Mr. Luis Guillermo Cuellar Ardón
Photo of the signing: please click here
Website: Descubre Guatemala
Discover Walks LLC
Date signed: 26 October 2023, Osaka, Japan
Event: Tourism EXPO Japan 2023
Signed by: Junji Kametsu, Managing Director
Photo of the signing: Please click here
Website: www.kewalks.com
ECTAA – The European Travel Agents’ and Tour Operators’ Associations
Date signed: 7 November 2013, Córdoba, Spain.
Event: 1st Summit of Presidents of Travel Agencies Associations.
Signed by: Mr. Boris Zgomba
Photo of the signing: please click here
Website: www.ectaa.org/
ESPA - European Spas Association - SUSPENDED
Date signed: 17 October 2013, Vilnius, Lithuania
Event: 12th European Tourism Forum - Tourism, a Force for Economic Growth, Social Change and Welfare
Signed by: Ms. Jurgita Kazlauskiené, Vice President
Photo of the signing: Please click here
Website: http://www.europeanspas.eu/
Federación Internacional de Asociaciones de Ejecutivas de Empresas Turísticas (FIASEET)
Date signed: 12 September 2012, Quito, Ecuador
Event: 2nd International Congress on Ethics and Tourism
Signed by: Ms. Liliana Vasquez, President
Photo of the signing: Please click here
Website: http://fiaseet.org
Grupo Piñero
Date signed: 24 January 2024, Madrid, Spain
Event: FITUR MADRID 2024
Signed by: Ms. Isabel Piñero, Co-owner and Chief Sustainability Officer
Photo of the signing: Please click here (all info in the word doc attached)
Website: www.grupo-pinero.com/en/
Guatemala Expedition
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Ms. Margoth Esperanza Guerra Martínez
Photo of the signing: please click here
Website: Guatemala Expedition
Hostal Nicolás de Ovando (Grupo Accor) - SUSPENDED
Date signed: 17 February 2014
Event: International Seminar on Tourism Destination Management in Cultural Heritage Sites
Signed by: Mr. Denis Matas Calderón
Photo of the signing: please click here
Website: Hostal Nicolás de Ovando (Grupo Accor)
Hotel las Farolas
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Ms. Pamela Maria Pérez Fernández
Photo of the signing: please click here
Website: Hotel las Farolas
Hotel Occidental El Embajador - SUSPENDED
Date signed: 17 February 2014
Event: International Seminar on Tourism Destination Management in Cultural Heritage Sites
Signed by: Mr. Eduardo de Fuentes Corripio
Photo of the signing: please click here
Website: Hotel Occidental El Embajador
Hotel Taimar
Date signed: 24 January 2024, Madrid, Spain
Event: FITUR MADRID 2024
Signed by: Rubén Montesdeoca Navarro, Co-owner
Photo of the signing: Please click here
Website: www.hoteltaimar.com/en
Huttopia
Date signed: 19 October 2023, Samarkand, Uzbekistan
Event: 25th UNWTO General Assembly
Signed by: Michel Durrieu, Chief Executive Officer
Photo of the signing: Please click here
Website: www.huttopia.com
Japan Ryokan and Hotel Association
Date signed: 24 October 2019
Event: Tourism Expo Japan
Signed by: Mr. Shigeki Kitahara
Photo of the signing: please click here
Website: Japan Ryokan and Hotel Association
Japan Tourism Facilities Association
Date signed: 14 December 2022, Nara, Japan
Signed by: Mr. Yutaka Suzuki, President
Photo of the signing: please click here
Website: Japan Tourism Facilities Association
JW Marriott Hotel Nara
Date signed: 14 December 2022, Nara, Japan
Signed by: Mr. Christopher Clark, General Manager
Photo of the signing: please click here
Website: JW Marriott Hotel Nara
Kitahara Corporation (Ryokan Kohro)
Date signed: 26 October 2023, Osaka, Japan
Event: Tourism EXPO Japan 2023
Signed by: Shigeki Kitahara, Chairman
Photo of the signing: Please click here
Website: www.kohro.com
Kohaku Inc.
Date signed: 26 October 2023, Osaka, Japan
Event: Tourism EXPO Japan 2023
Signed by: Shigehiko Yamada, President
Photo of the signing: Please click here
Website: www.in-kanazawa.com
Kuoni Global Travel Services
Date signed: 24 January 2024, Madrid, Spain
Event: FITUR MADRID 2024
Signed by: Mr. Goro Kido, Chief Executive Officer
Photo of the signing: Please click here
Website: www.kuonitumlare.com/home
Los Guichos Mansión y Restaurante
Date signed: 15 May 2019 in Guatemala
Event: 64th UNWTO Regional Commission for the Americas
Signed by: Ms. Esther Humbelina Pellecer Hernández de Maldonado
Photo of the signing: please click here
Website: Los Guichos Mansión y Restaurante
MapTravel Co., LtD.
Date signed: 14 December 2022, Nara, Japan
Signed by: Mr. Teppei Daido, President
Photo of the signing: please click here
Website: MapTravel Co., LtD.
Matsui Honkan
Date signed: 14 December 2022, Nara, Japan
Signed by: Ms. Setsuko Matsui, CEO
Photo of the signing: please click here
Website: Matsui Honkan
Nara Hotel Co., LtD
Date signed: 14 December 2022, Nara, Japan
Signed by: Mr. Ryuta Harada, President
Photo of the signing: please click here
Website: Nara Hotel Co., LtD
Nishimuraya Corporation
Date signed: 24 October 2019
Event: Tourism Expo Japan
Signed by: Mr. Soichiro Nishimura
Photo of the signing: please click here
Website: Nishimuraya Corporation