Sustainable Tourism Observatory of Xishuangbanna
Member since
2015
Hosted by
School of Tourism Managememnt, Sun Yat-sen University
Xishuangbanna Dai Autonomous Prefecture Culture and Tourism Bureau
Monitoring Centre for UNWTO Sustainable Tourism Observatories
Monitoring area
Xishuangbanna Dai Autonomous Prefecture
Yunnan Province
China
![INSTO](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/webimages/LogoINSTO_2024.png?VersionId=td9vbF7fZ5LNazkwh9SnLlqD8YmGG4ps)
![](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/webimages/Xishuangbanna_Map.png?VersionId=AUTDFJcWEI90qfAg8XcvKoL8.y05dUJJ)
In April 2015, the UNWTO established the first observatory for sustainable tourism development of Yunnan Province in Xishuangbanna, which is also the first observatory in China to monitor ethnic minority tourism, border tourism and biodiversity conservation. The monitoring work focuses on “multi-ethnicity”, ” border trade”, “tourism property development”, “protection of indigenous interests”, “inheritance and protection of minority cultures” and “protection of tropical rainforests”. In July 2015, the Monitoring Center officially started its first field monitoring work on the sustainable tourism development in Xishuangbanna.
FACTS & FIGURES
![](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/webimages/FactsFigure_Xishuangbanna.png?VersionId=SKbsnFeAPggg2mT08KeYQg9LDDNrgAln)
MISSION
Multi-ethnicity, tropical rainforest, significance of border trade for tourism, relationship between ethnic minorities and tourism development.
CURRENT MONITORING PROCESSES
Current monitoring revolves around two topics: one is the normalized management under the epidemic, and the other is the standardization of the tourism market in Yunnan Province, both of which directly or indirectly, short-term or long-term, affect the recovery of Xishuangbanna’s tourism market. The monitoring work is based on the indicator method of the UNWTO and the actual situation of tourism development in Xishuangbanna, including multi-dimensional and multi-sectional monitoring of resources, environment, residents and tourists. At the same time, in-depth discussions on Xishuangbanna’s unique tourism resources are carried out, including tropical rainforest, tourism products, the evolution of village tourism, border tourism dilemmas, and the night economy of Gaozhuang-xishuang. These efforts identified problems and lead to corresponding measures.
KEY MONITORING AREAS
Tourism and Environmental Protection
Economic Impact of Tourism
Residents’ Perceptions and Attitudes
Tourist Behavior and Satisfaction
Business types of Gaozhuang-xishuang
Tropical Rainforest Product Enhancement
Border Tourism and Cross-border Tourism
Tea Culture Tourism and Rural Revitalization
Urban Landscape and Tourism Real Estate
Intelligent Tourism
Tourism Development and Ethnic Minority Development
DID YOU KNOW...
In Xishuangbanna, being splashed with water is not necessarily a sign of unwelcome. On the contrary, it is a blessing for good luck and well-being. In mid-June, there is a unique water splashing festival where water is splashed on each other to pray for happiness and prosperity.
RESOURCES
- 2020 Annual Progress Report of Xishuangbanna
- 2018 Annual Report Xishuangbanna p.307
- 2017 Annual Report Xishuangbanna p.216
- 2016 Annual Report Xishuangbanna p.202
- 2015 Annual Report Xishuangbanna p.186