MISSION

Multi-ethnicity, tropical rainforest, significance of border trade for tourism, relationship between ethnic minorities and tourism development.

CURRENT MONITORING PROCESSES

Current monitoring revolves around two topics: one is the normalized management under the epidemic, and the other is the standardization of the tourism market in Yunnan Province, both of which directly or indirectly, short-term or long-term, affect the recovery of Xishuangbanna’s tourism market. The monitoring work is based on the indicator method of the UNWTO and the actual situation of tourism development in Xishuangbanna, including multi-dimensional and multi-sectional monitoring of resources, environment, residents and tourists. At the same time, in-depth discussions on Xishuangbanna’s unique tourism resources are carried out, including tropical rainforest, tourism products, the evolution of village tourism, border tourism dilemmas, and the night economy of Gaozhuang-xishuang. These efforts identified problems and lead to corresponding measures.

KEY MONITORING AREAS

Tourism and Environmental Protection
Economic Impact of Tourism
Residents’ Perceptions and Attitudes
Tourist Behavior and Satisfaction
Business types of Gaozhuang-xishuang
Tropical Rainforest Product Enhancement
Border Tourism and Cross-border Tourism
Tea Culture Tourism and Rural Revitalization
Urban Landscape and Tourism Real Estate
Intelligent Tourism
Tourism Development and Ethnic Minority Development

DID YOU KNOW...

In Xishuangbanna, being splashed with water is not necessarily a sign of unwelcome. On the contrary, it is a blessing for good luck and well-being. In mid-June, there is a unique water splashing festival where water is splashed on each other to pray for happiness and prosperity.