Cali Tourism Observatory – SITUR Valle del Cauca
Member since
2023
Hosted by
COTELCO – Valle del Cauca
Monitoring area
Cali – Valle del Cauca Colombia
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The Cali Tourism Observatory is part of the Valle del Cauca Tourist Information System and is sponsored by the Government of the Valle del Cauca, the Mayor’s Office of Santiago de Cali, the business sector and the academy. The Observatory is dedicated to researching and monitoring tourism trends and patterns in the region. Its goal is to provide valuable information to tourism sector actors that allows them to make informed decisions, develop opportunities, promote destinations, and transform tourism in the region.
FACTS & FIGURES
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MISSION
To build the necessary inputs so that the actors in the sector can make decisions, create opportunities, promote destinations and transform the region.
CURRENT MONITORING PROCESSES
SITUR Valle annually measures the sustainability of tourism in three dimensions: tourists, providers of tourism services, and residents of Cali.
For tourists, their level of tourist satisfaction and the number of tourists visiting the destination are measured.
For providers of tourism services, the degree of implementation of activities based on the Colombian Technical Standards for Sustainable Tourism is measured.
For resident households, the degree of impact of tourism and satisfaction with the existence of tourism in the city are measured.
These measurements have the three essential components of socio-cultural, economic, and environmental sustainability. These measurements are integrated into the municipality’s tourism sustainability management system in the monitoring, tracking, and continuous improvement matrix, which is used to make ongoing decisions for the destination.
KEY MONITORING AREAS
Destination Economic Benefit
Employment
Tourism Seasonality
Energy and Water Management
Solid Waste Management
Wastewater Treatment
Accessibility
Local Satisfaction with Tourism
DID YOU KNOW...
The city can be explored on the tourist routes designed, namely: Salsa Route, Gastronomic Route, Religious Route, Historical Route, City Tour, West Route, Mountain Route and MIO Cable Route, which cover different areas of the city and allows visitors to get to know it and live their experience up close. Also important is the Nature Tourism because in the city, there is the National Natural Park Farallones Cali.
RESOURCES
- SITUR Valle
- Government of Valle del Cauca
- Mayor’s Office of Santiago de Cali
- Visit Valle
- Visit Cali
- Preliminary Study Report (Español)
- Preliminary Study Report (English)