MISSION

To build the necessary inputs so that the actors in the sector can make decisions, create opportunities, promote destinations and transform the region.

CURRENT MONITORING PROCESSES

SITUR Valle annually measures the sustainability of tourism in three dimensions: tourists, providers of tourism services, and residents of Cali.

For tourists, their level of tourist satisfaction and the number of tourists visiting the destination are measured.
For providers of tourism services, the degree of implementation of activities based on the Colombian Technical Standards for Sustainable Tourism is measured.
For resident households, the degree of impact of tourism and satisfaction with the existence of tourism in the city are measured.
These measurements have the three essential components of socio-cultural, economic, and environmental sustainability. These measurements are integrated into the municipality’s tourism sustainability management system in the monitoring, tracking, and continuous improvement matrix, which is used to make ongoing decisions for the destination.

KEY MONITORING AREAS

Destination Economic Benefit

Employment

Tourism Seasonality

Energy and Water Management

Solid Waste Management

Wastewater Treatment

Accessibility

Local Satisfaction with Tourism

DID YOU KNOW...

The city can be explored on the tourist routes designed, namely: Salsa Route, Gastronomic Route, Religious Route, Historical Route, City Tour, West Route, Mountain Route and MIO Cable Route, which cover different areas of the city and allows visitors to get to know it and live their experience up close. Also important is the Nature Tourism because in the city, there is the National Natural Park Farallones Cali.