Tyrolean Sustainable Tourism Observatory
Member since
2024
Hosted by
MCI Tourism
Monitoring area
Tyrol, Austria
![INSTO](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/webimages/LogoINSTO_2024.png?VersionId=td9vbF7fZ5LNazkwh9SnLlqD8YmGG4ps)
"The Tirolean Way", Tyrol's tourism strategy, developed along with MCI Tourism is Tyrol's tourism strategy as of June 2021. The Tyrolean Sustainable Tourism Observatory (TYSTO) is hosted by MCI Tourism, a long-standing strategic partner of the Tyrolean Provincial Government's Tourism Department in the development of regional tourism strategies. The Ministry of Tourism, as well as the the Tyrolean Provincial Government's Tourism Department support the implementation of TYSTO as a logical consequence of the years-long cooperation for sustainable tourism development in Tyrol.
FACTS & FIGURES
MONITORING AREA
12,648.42 km2
of monitoring area
771.304
inhabitants
OVERNIGHT STAYS
48.5 million
International (tourism year 2022-2023)
4 million
Domestic (tourism year 2022-2023)
ACCOMMODATION*
*hotels and other establishment
20,911
Winter season
20,871
Summer season
PRIMARY SOURCE MARKETS
Germany Netherlands Austria
Switzerland Belgium UK
MISSION
The Observatory, together with its partners, will initiate lighthouse projects that balance economic viability, ecological protection and social welfare. Through a dashboard, the outcome of sustainability initiatives of the whole sector covering all 34 Tyrolean tourism regions based on the SDGs and other national and international indicators sets will be displayed and communicated as best practices to help small-scale Tyrolean tourism enterprises and organizations in their transformation process towards becoming carbon-neutral, net-zero and ultimately climate positive.
CURRENT MONITORING PROCESSES
As of 2022 the Tyrolean Tourism Associations are legally obliged to submit an annual sustainability report starting from 2023 which serves as a fundament for TYSTO’s sustainability monitoring. Based on multiple international, national and regional indicator sets (including INSTO), a framework with nine fields of action has been developed that reflects Tyrol’s priorities and needs for sustainability monitoring. These nine fields of action the Tyrolean Tourism Associations are monitoring and reporting on cover all three dimensions of sustainability.
KEY MONITORING AREAS
Energy management:
Greenhouse gas emissions (Co2e) from accommodation/ gastronomy;
Greenhouse gas emissions (Co2e) from leisure facilities;
Choice of transportation on site.
Climate Action:
Land use in % of the total area and in % of the permanent settlement area;
Alpine pasture forage areas in ha and in % of the agricultural area;
Protected areas in % of the total area.
Employment:
Number of people employed in accommodation and food services.
Local Satisfaction:
Tourism intensity.
Destination economic benefit and tourism seasonality:
Number of beds summer/winter;
Arrivals tourism year/summer/winter;
Forecast turnover/bed Tourism year.
Governance:
Appointed Sustainability Coordinators covering all Tyrolean Tourism Associations;
Regional sustainability strategies developed and implemented by all Tyrolean Tourism Associations (incl. reporting);
Sustainability Coordinator exchange meetings
DID YOU KNOW...
Source: Province of Tirol et al. (Ed.). The Tirolean Way - perspectives for the responsible development of tourism (2021), p.2.
The Tirolean Way