Tyrol, AUSTRIA
Tyrol, AUSTRIA

Tyrolean Sustainable Tourism Observatory

Member since

2024

Hosted by

MCI Tourism

Monitoring area

Tyrol, Austria

INSTO

"The Tirolean Way", Tyrol's tourism strategy, developed along with MCI Tourism is Tyrol's tourism strategy as of June 2021. The Tyrolean Sustainable Tourism Observatory (TYSTO) is hosted by MCI Tourism, a long-standing strategic partner of the Tyrolean Provincial Government's Tourism Department in the development of regional tourism strategies. The Ministry of Tourism, as well as the the Tyrolean Provincial Government's Tourism Department support the implementation of TYSTO as a logical consequence of the years-long cooperation for sustainable tourism development in Tyrol.

FACTS & FIGURES

MONITORING AREA

12,648.42 km2

of monitoring area

771.304

inhabitants


OVERNIGHT STAYS

48.5 million

International (tourism year 2022-2023)

4 million

Domestic (tourism year 2022-2023)


ACCOMMODATION*

*hotels and other establishment

20,911

Winter season

20,871

Summer season


PRIMARY SOURCE MARKETS

Germany  Netherlands  Austria

Switzerland  Belgium  UK

MISSION

The Observatory, together with its partners, will initiate lighthouse projects that balance economic viability, ecological protection and social welfare. Through a dashboard, the outcome of sustainability initiatives of the whole sector covering all 34 Tyrolean tourism regions based on the SDGs and other national and international indicators sets will be displayed and communicated as best practices to help small-scale Tyrolean tourism enterprises and organizations in their transformation process towards becoming carbon-neutral, net-zero and ultimately climate positive.

CURRENT MONITORING PROCESSES

As of 2022 the Tyrolean Tourism Associations are legally obliged to submit an annual sustainability report starting from 2023 which serves as a fundament for TYSTO’s sustainability monitoring. Based on multiple international, national and regional indicator sets (including INSTO), a framework with nine fields of action has been developed that reflects Tyrol’s priorities and needs for sustainability monitoring. These nine fields of action the Tyrolean Tourism Associations are monitoring and reporting on cover all three dimensions of sustainability.

KEY MONITORING AREAS

Energy management:
Greenhouse gas emissions (Co2e) from accommodation/ gastronomy;
Greenhouse gas emissions (Co2e) from leisure facilities;
Choice of transportation on site.

Climate Action:
Land use in % of the total area and in % of the permanent settlement area;
Alpine pasture forage areas in ha and in % of the agricultural area;
Protected areas in % of the total area.

Employment:
Number of people employed in accommodation and food services.

Local Satisfaction:
Tourism intensity.

Destination economic benefit and tourism seasonality:
Number of beds summer/winter;
Arrivals tourism year/summer/winter;
Forecast turnover/bed Tourism year.

Governance:
Appointed Sustainability Coordinators covering all Tyrolean Tourism Associations;
Regional sustainability strategies developed and implemented by all Tyrolean Tourism Associations (incl. reporting);
Sustainability Coordinator exchange meetings

DID YOU KNOW...

 

Source: Province of Tirol et al. (Ed.). The Tirolean Way - perspectives for the responsible development of tourism (2021), p.2.
The Tirolean Way

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