MISSION

To promote knowledge of tourism activity from a double perspective (transversal / intersectoral and longitudinal / evolutionary), in an independent and responsible way, ensuring the technical and scientific suitability of the data obtained, to contribute to the increase in competitiveness and sustainability of tourism in the Centro de Portugal.

CURRENT MONITORING PROCESSES

The Observatory provides the Centro de Portugal Regional Tourism Authority with a valuable management tool, which enables to identify and know, in real time, the evolution of tourism activity throughout the region, as well as the effective performance of the various sub sectors of tourism, in each of the one hundred municipalities that make up the Centro de Portugal region.

KEY MONITORING AREAS

Local satisfaction with tourism (SMAT Indicators):
– Percentage of residents who are satisfied with tourism at the destination (per month/season) (code: 040)
– Percentage of residents who are satisfied with the impact of tourism on the identity of the destination (code: 046)

Destination economic benefit (INE Indicators):
– Total income (lodgment)
– RevPAR

Tourism Seasonality (INE Indicators):
– Seasonality Index (Centro region and all municipalities)

DID YOU KNOW...

Considering the population dynamics, the region has a low population density, and it is characterized by the depopulation of the inland areas in contrast to the coastal areas, which are more populated and urbanized (municipalities of Coimbra, Leiria and Aveiro have the largest number of inhabitants).