MISSION

To produce with rigor and publish periodically relevant data and information on tourism development in Navarre from the economic, environmental, social, teritorial and governance perspectives for a sustainable management.

CURRENT MONITORING PROCESSES

The Navarre Tourism Observatory was created as part of the Strategic Plan for tourism in Navarre 2018-2025, to improve the transfer of knowledge from market intelligence to the sector to dedicate intelligence and innovation in tourism. Through the creation of a group of experts, from the private sector, the academic sector and tourism administration, quantitative and qualitative interpretation of the most important phenomena for the Navarrese tourist system were collected to contribute to the improvement of the decision-making environment by the different agents involved.

KEY MONITORING AREAS

Impacts of emmissions in an environmentally sensitive area
Seasonality
Spatial deconcentration
Reforestation and evolution of ecosystem
Tourism supply and demand

DID YOU KNOW...

The culture of wine in Navarre is an element of outstanding tourist value. The existence of an important number of wineries and the production of wines of interest has led to the creation of a Navarre Wine Route, located in the Central Zone, which attempts to articulate this axis with a proposal for visits to wineries and related activities.