MISSION

The mission of Mallorca Sustainable Tourism Observatory is to generate information to guide the decisions of the public and private sectors, providing intelligence throughout the tourism value chain in order to increase its competitiveness and productivity, while improving and ensuring its sustainability. The aim is to generate strategic knowledge by applying innovative research techniques to the changing environment and tourist demand that contribute to achieve the sustainability of the tourist destination of Mallorca.

CURRENT MONITORING PROCESSES

The Mallorca Sustainable Tourism Observatory proposes to implement Mallorca’s Travel and Tourism and Sustainability System by using Big Data, Machine Learning and Business Intelligence to identify, capture, integrate, process and analyse the different data sources provided by the stakeholders and other organisations that work with the Observatory to generate and produce interactive dashboards and reports that will be used as resources to support Mallorca’s tourism industry’s stakeholders in their decision-making.

KEY MONITORING AREAS

(in addition to UNWTO mandatory indicators)

Innovation
Production and sustainable consumption
Biodiversity and the safeguarding of nature
Cultural heritage and traditions
Mobility
Use and regional planning, tourism development supervision
Visitor satisfaction and behaviour
Safety and security and health
Sports tourism

DID YOU KNOW...

Mallorca is the world’s number one destination for cycle tourism. Good weather everyday, every week, every month, and every year. Postcard landscapes bordering the sea, crossing through charming villages, meadows, the imposing Serra de Tramuntana mountain range and service. Anything one can imagine for cyclists. Mallorca also hosts different cycling competitions primarily during the low-season.