Sustainable Tourism Observatory of Málaga
Member since
2022
Hosted by
Málaga City Council
Monitoring area
City of Málaga
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The Observatory is lead and hosted by the Tourism, City Promotion and Investments department of the Málaga City Council. Besides the existing information structures within the tourism department of the City, additional data will be gathered through partnership with important research institutions such as the Urban Environment Observatory of the City (OMAU), the University of Málaga (UMA) and the Center for Strategic Research and Economic and Social Development of Málaga (CIEDES).
Proposed governance structure of the Sustainable Tourism Observatory of Málaga:
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FACTS & FIGURES
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MISSION
Through multisector and destination-wide cooperation, regular and holistic monitoring, evaluation and reporting of tourism impacts, the Sustainable Tourism Observatory of Málaga’s mission is to unlock the potential of tourism as catalyst for positive change by bringing all data insights together that are relevant for sustainable and resilient destinations and provide all stakeholders the opportunity to co-create a tourism model that can balance the needs of people, planet, and prosperity.
CURRENT MONITORING PROCESSES
Málaga City currently monitors tourism by gathering data around the traditional economic themes including arrivals, expenses and economic impacts, connectivity, accommodation capacities etc. The City is also working on a digital data platform where these insights are integrated (called SID). These tourism-specific insights are currently published on the website of the tourism department of the City Hall, which is called Tourism Observatory.
KEY MONITORING AREAS
Accessibility
Governance
Local Participation & Satisfaction
Tourist Flows & Densities
Climate Action
Impacts of Cruise Ships
DID YOU KNOW...
One of the first evidence showcasing the transformation of the City of Málaga in becoming a pioneer for a smart city and intelligent tourist destination was when the City Council created a new department specifically dedicated to “Innovation and New Technologies” in 2006. It was the first department of its kind in Spain. In 2020. the City won the title of European Capital City of Smart Tourism along with Gothenburg, Sweden.