MISSION

Through multisector and destination-wide cooperation, regular and holistic monitoring, evaluation and reporting of tourism impacts, the Sustainable Tourism Observatory of Málaga’s mission is to unlock the potential of tourism as catalyst for positive change by bringing all data insights together that are relevant for sustainable and resilient destinations and provide all stakeholders the opportunity to co-create a tourism model that can balance the needs of people, planet, and prosperity.

CURRENT MONITORING PROCESSES

Málaga City currently monitors tourism by gathering data around the traditional economic themes including arrivals, expenses and economic impacts, connectivity, accommodation capacities etc. The City is also working on a digital data platform where these insights are integrated (called SID). These tourism-specific insights are currently published on the website of the tourism department of the City Hall, which is called Tourism Observatory.

KEY MONITORING AREAS

Accessibility
Governance
Local Participation & Satisfaction
Tourist Flows & Densities
Climate Action
Impacts of Cruise Ships

DID YOU KNOW...

One of the first evidence showcasing the transformation of the City of Málaga in becoming a pioneer for a smart city and intelligent tourist destination was when the City Council created a new department specifically dedicated to “Innovation and New Technologies” in 2006. It was the first department of its kind in Spain. In 2020. the City won the title of European Capital City of Smart Tourism along with Gothenburg, Sweden.