Gifu Sustainable Tourism Observatory
Member since
2023
Hosted by
Gifu Prefecture
Monitoring area
Gifu Prefecture, Japan
The Gifu Sustainable Tourism Observatory is operated and managed by Gifu Prefecture’s Department of Tourism and International Affairs.
The Observatory will work with “All-Gifu stakeholders involving Gifu Prefecture Tourism Federation (DMO) and other tourism-related industries as well as non-tourism sectors of industry, environment, culture, agriculture, forestry, and fisheries, along with research institutions etc. to build consensus and cooperation.
FACTS & FIGURES
MISSION
In order to preserve attractive regional resources such as nature, history, and traditional culture, which are the strengths of the prefecture, and utilize them for tourism, we will promote monitoring using indicators and initiatives to improve sustainability in cooperation with various stakeholders. By so doing, we will aim to become a destination chosen by the world as a sustainable tourism destination that is “a great place to live and a great place to visit.”
CURRENT MONITORING PROCESSES
Gifu Prefecture will set its own issue areas in addition to those indicated by INSTO, to further enhance the tourism data that has been collected and analyzed so far, as well as collect data on other areas (social, cultural and environmental) to understand and evaluate the current situation from various perspectives, which will lead to improvement of the issues.
KEY MONITORING AREAS
In addition to the 11 issue areas designated by INSTO, “ Cultural Preservation” and “Conservation of Natural Environment” are added as Gifu Prefecture‘s own issue areas.
DID YOU KNOW...
Gifu Prefecture has focused on “clear waters,” the foundation of life, culture, industry, and the source of all life and abundance, as an important resource and identity of the prefecture, and has adopted the slogan “Gifu, the Land of Clear Waters” and established the “The Charter of Gifu, the Land of Clear Waters” as the basic philosophy for its efforts since 2014. Based on this charter, various measures have been developed for the next 100 to 200 years. Sustainable tourism initiatives in Gifu Prefecture have been developed from this long-term perspective.
RESOURCES
GIFU SUSTAINABLE TOURISM OBSERVATORY
c11334@pref.gifu.lg.jp
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