VISION

The vision of BTIS is to become a Tourism Intelligence System at the service of the agents that make up the tourism ecosystem of the Bilbao Bizkaia destination. An intelligence system that generates and shares knowledge to make decisions that enable progress to be made in the new vision of the destination defined for the 2030 horizon and the achievement of its strategic objectives over time. The tourism intelligence system will respond to the new tourism strategy of Bilbao Bizkaia in terms of sustainability formulated from the participation and cooperation of the different agents of the destination and the search for territorial balance.

CURRENT MONITORING PROCESSES

The destination measures numerous variables. To name a few: monthly monitoring of economic variables provided by the national and regional statistics offices, and other sources, annual representative surveys are done to understand tourists and excursionists, annual representative surveys are done to understand residents’ perception on tourism and its management, annual representative surveys are conducted to understand the supply side, social network semantic analysis and continuous digital marketing variables monitoring.

KEY MONITORING AREAS

(in addition to UNWTO mandatory indicators)

Tourism Satellite Account
Tourism Business Profile and Activity
Tourism and Same-Day Visitors’ Profile
COVID-19 Impact
Visitor Experience
Future of Tourism in Biscay

DID YOU KNOW...

The Bilbao Biscay air connectivity strategy positions the region as a gateway, providing access to the Basque universe, looking ahead to consolidate the Basque Country as a destination and the generation of new traffic inflows and outflows.