On behalf of the Israel Tour Guide Association, the association´s General Manager, Mr. Benny Kfir signed the Private Sector Commitment to the Global Code of Ethics for Tourism on the 6 February 2018, on the occasion of the 24th International Mediterranean Tourism Market – IMTM, held in Tel Aviv, Israel, in the presence of H.E. Mr. Yariv Levin, Minister of Tourism of Israel, and Mr. Pascal Lamy, Chair of the World Committee on Tourism Ethics.