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April 04, 2025

UN Tourism and Lithuania Partner to Boost Innovation and Visibility

UN Tourism and the Ministry of the Economy and Innovation of Lithuania have agreed on a shared vision for tourism development in the country for the period 2025–2027. In addition to accelerating digital transformation, innovation and investments in the sector, the strengthened partnership will also focus on governance and destination management to ensure the continued growth of Lithuanian tourism.

Americas

Tourism and Rural Development

March 03, 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.

All Regions

February 06, 2025

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst for sustainable development and inclusion, while celebrating the rich tapestry of cultural and natural heritage, community values, and sustainable practices that make these destinations unique.

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FITUR

January 24, 2025

UN Tourism at FITUR 2025: A Milestone Event for Sector-Wide Cooperation

UN Tourism has returned to the FITUR international trade fair to advance the sector’s shift towards greater accessibility and growth propelled by investments and innovation.

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Barometer

January 21, 2025

International tourism recovers pre-pandemic levels in 2024

With 1.4 billion international tourist arrivals recorded globally, 2024 marked the recovery of international tourism from the worst crisis in the sector’s history. A majority of destinations welcomed more international tourists in 2024 than they did before the pandemic, while visitor spending also continued to grow strongly.