UNWTO/EBRD support Tourism Dashboard Project for the Kingdom of Morocco

Africa
15 Jan 2024

UNWTO, in partnership with the European Bank for Reconstruction and Development (EBRD), has successfully developed a Tourism Dashboard for Morocco's Ministry of Tourism, Handicraft, and Social and Solidarity Economy. This tool, built on the Ministry's data model and statistics, involves consolidating Ministry databases, classifying resources, and constructing an interactive dashboard using Microsoft Power BI. The draft Dashboard has been delivered to the Ministry. 

During the project, UNWTO conducted several missions to Morocco facilitated strategic alignment meetings with key Ministry officials and representatives from the Moroccan National Tourism Office, Tourism Observatory, and Moroccan Society of Tourism Engineering. These discussions centered on addressing the Ministry's challenges and data needs.  In the most recent mission, UNWTO showcased the enhanced Dashboard, raising awareness among Ministry representatives and stakeholders. Additional data on air connectivity, sustainability, and employment were incorporated in the enhanced version. 

This collaboration underscores the UNWTO's expertise in tourism dashboard development and signifies a major step in enhancing Morocco's tourism sector. 