Update of Guatemala's Sustainable Tourism Master Plan

Assist INGUAT in revising the Sustainable Tourism Master Plan through a coordinated and participatory approach. The updated Plan will modernize the country's tourism vision and model, as well as the necessary programs and projects to achieve sustainable and competitive sectoral growth. Key features of the updated Plan include a baseline assessment, a detailed short-term action plan or strategy, and a monitoring and reporting system with performance indicators aligned with the Sustainable Development Goals (SDGs). Capacity building for stakeholders in the tourism value chain, targeting critical areas for implementing the Master Plan effectively.

To promote the sustainable and competitive development of tourism in Guatemala by updating the Sustainable Tourism Master Plan. Aligning the Plan with national and international challenges and opportunities, promoting it effectively, and strengthening the capacities of key stakeholders for its successful implementation.