International Tourism Destination Plan for Jinan City and Marketing Strategy for the Expatriate Source Market

The International Tourism Destination Plan provides guidance to tourism stakeholders in Jinan to successfully develop the tourism sector in line with international standards and best practices. Marketing Jinan as an ‘authentic’ tourist destination within easy reach of China’s political and commercial centres will set in motion a trend of increased visitations by other international visitor markets.

To position, market and promote Jinan City as a ‘must visit’ destination for international visitors and foreigners living in Beijing and Shanghai.