In what was the biggest UNWTO Silk Road Ministers Meeting to date, 34 Member States convened in ITB Berlin to discuss the “2025 Silk Road Tourism Agenda”. Also attended by numerous UNWTO Affiliate Members and partner organizations such as UNIDO, UNESCO, PATA, WTTC and many more, the meeting provided a forum to share ideas and strategies as to how fully realize the goals of establishing the Silk Road as the most important transnational tourism route of the 21st century. 

The Secretary-General, Mr. Zurab Pololikashvili, who opened the meeting, pointed in his speech that “Our joint work on placing the Silk Road as an internationally renowned and seamless cultural tourism route is proving to be very positive. In countries all along the Silk Road, there is growing awareness of tourism’s contribution to cultural preservation, regional cohesion, and intercultural understanding. Cross-country tourism projects are growing, and the interest of trade and consumers in the Silk Road continues to rise”, he added.

Press release of the event 

More information on the UNWTO Silk Road Ministers Meeting can be found here. 

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