Official Launch of STAR: the Self-Assessment Tool to Assist Rural Destinations

All Regions
20 May 24

Online event - English session, Monday, 20th May 2024, 10h00 (CEST / UCT+2) - Sesión en español | Lunes 20 de mayo de 2024, 16h00 (CEST / UCT+2)

The Tourism for Rural Development Programme by UN Tourism works to promote tourism as a driver of development and well being for communities in rural areas.

As part of the Programme role in supporting destinations and Member States to enhance tourism as a driver for rural development, a new digital tool has been created: “STAR: Self-Assessment Tool to Assist Rural Destinations”.

By employing self-assessment questionnaires, STAR allows rural destinations to evaluate their current position regarding tourism policies, strategies, and interventions, and based on the provided responses, it generates a customized Score and a set of Recommendations Guide that gathers relevant knowledge from UN Tourism and other UN agencies.

During this event, UN Tourism will officially introduce STAR, showing the features and functionalities of the tool and how Members States can benefit and engage with it.

The session will be held as a Zoom webinar.

Registration

Monday, 20th May 2024, 10h00 (CEST / UCT+2)

10h00

Welcome

Antonio López de Ávila, Global Manager of the Tourism for Rural Development Programme, UN Tourism

10h05

Opening remarks

Zoritsa Urosevic - Executive Director, UN Tourism

10h15

Why STAR: Tourism as a driver of rural development and territorial cohesion

Sandra Carvao, Director, Market Intelligence, Policies and Competitiveness Department, UN Tourism

10h25

Presentation of STAR - Self-Assessment Tool to Assist Rural Destinations

What is the tool
How to engage and its benefits 
Key features and impact

Antonio López de Ávila, Global Manager of the Tourism for Rural Development Programme
Juan Carlos Izurieta, Senior Project Specialist, Tourism for Rural Development Programme

10h40

STAR beta-test results: Analysis and perspectives of local policies - Examples from representatives from the Best Tourism Villages by UN Tourism Network

Abd Sanih Nasri, representative of Best Tourism Village Batu Puteh, Malaysia
Kamalha Kireru Felex, representative of Ruboni, village in the Upgrade Programme, Rwanda

Moderator: Juan Carlos Izurieta, Senior Project Specialist, Tourism for Rural Development Programme

11h00

Closing remarks

Sandra Carvao, Director, Market Intelligence, Policies and Competitiveness Department, UN Tourism

Sesión en español

Registro

Lunes 20 de mayo de 2024, 16h00 (CEST / UCT+2)

16h00

Bienvenida

Antonio López de Ávila, Coordinador del Programa de Turismo para el Desarrollo Rural, ONU Turismo

16h05

¿Por qué STAR?: Turismo como promotor de desarrollo social y cohesión territorial

Sandra Carvao, Departamento de Inteligencia de Mercados, Políticas y Competitivdad, ONU Turismo

16h25

Presentación de STAR - Self-Assessment Tool to Assist Rural Destinations

Qué es la herramienta
Cómo usarla y sus beneficios
Características principales e impacto

Antonio López de Ávila, Coordinador del Programa de Turismo para el Desarrollo Rural, ONU Turismo
Juan Carlos Izurieta, Especialista Senior de Proyecto, Programa de Turismo para el Desarrollo Rural, ONU Turismo

16h40

Resultados del beta-test de STAR: Análisis y perspectivas de las políticas locales – Ejemplos de representantes de la Red Best Tourism Villages by UN Tourism