Ukraine is a member of the UNWTO Executive Council (2023-2027)

Ukraine is the Chair of the Regional Commission for Europe (2023 - 2025)

Post-War Recovery Support – UNWTO will provide specialized technical assistance to support Ukraine in its post-war recovery efforts, including tourism infrastructure rehabilitation, destination marketing, and capacity building for local tourism stakeholders.

Tourism Infrastructure Rehabilitation

• • Encourage investments in tourism infrastructure rehabilitation in the war-affected regions of Ukraine, including the restoration
  • and development of hotels, attractions, transportation networks, and cultural heritage sites.
  • Promote public-private partnerships to mobilize resources and expertise for the reconstruction and improvement of tourism infrastructure in affected areas.

Destination Marketing and Promotion

• • Support Ukraine in rebuilding its image as a safe and attractive tourism destination through targeted marketing and promotional campaigns focused on its diverse cultural heritage, natural landscapes, and unique tourism experiences.
  • Highlight stories of resilience, community rebuilding, and post-war recovery in Ukraine's tourism sector, showcasing how tourism can contribute to healing and revitalizing war-affected regions.

Capacity Building and Training

• • Possible training programs and capacity-building initiatives for tourism professionals in war-affected regions, focusing on areas such as hospitality management, tour guiding, sustainable tourism practices, and crisis management, in collaboration with Germany and other neighboring countries of Ukraine
  • Leverage the resources and expertise of UNWTO.Academy to provide tailored training programs and educational resources for tourism stakeholders in Ukraine, supporting their efforts in post-war recovery.

International Cooperation and Solidarity

• • Facilitation of international cooperation and solidarity by connecting Ukraine with other countries and organizations that have experienced post-war recovery and successfully rebuilt their tourism sectors.
  • Organization of knowledge-sharing platforms, conferences, and workshops where international experts and stakeholders can share their experiences, best practices, and lessons learned in post-war recovery in the tourism sector.

Strategy of Tourism and resorts 2017-2026

The strategy defines state tourism policy in following areas:

• Safety of tourists
• Regulatory Framework
• Development of tourism infrastructure
• Human resources development

Strategy envisages that by 2026 in Ukraine:

• Number of foreign tourists will increase 2.5 times
• Number of domestic tourists will increase 5 times
• Number of jobs in tourism sector will increase 5 times
• Budgets at all levels of tourism will increase 10 times
• Number of Ukraine tour operators and tour agencies will grow 5 times
• Tourists will spend while traveling in Ukraine more than 80 billion UAH (around 2,9 billion US dollars)
• Create a positive image of Ukraine as a country that is attractive for tourism

Source: ukraine-kiev-tour.com/2017/strategy-tourism-resorts