Digital Transformation

(Match: Poland's Tourism Development Programme prioritizes the development of digital technologies in tourism, including the implementation of modern e-service initiatives and projects.)

1. • Organization of Masterclasses: UNWTO will collaborate with industry leaders such as Amadeus and Google to conduct masterclasses on better data analysis for informed decision-making and leveraging Google analytics for destination promotion.
   • Introduce the UNWTO Start-up Competition: Poland can participate in the world's largest startup competitions in tourism, fostering innovation and entrepreneurship in the industry.
   • Introduce the Innovation Hubs Network: UNWTO will support the establishment of innovation hubs in Poland, facilitating collaboration and promoting innovative solutions in the tourism sector.

Education and Training

(Match: Poland emphasizes the enhancement of skills within the tourism workforce, job creation, and upgrading the quality of services.)

1. • Support from UNWTO.Academy: UNWTO can assist Poland in developing tourism educational programs, including curricula, and deliver tailored-made trainings for officials.
   • Introduce UNWTO Students League: UNWTO recognizes Poland's commitment to education and will support the establishment of the UNWTO Students League, engaging and empowering future tourism professionals.

Rural Tourism

(Match: Poland recognizes the importance of utilizing natural resources, landscape values, and rural areas for sustainable tourism development.

1. • Collaborative Initiatives: UNWTO will collaborate with Poland on organizing initiatives, particularly on a regional scale, to enhance rural tourism experiences.
   • UNWTO Rural Tourism Development Program: Istebna, a Village in the Best Tourism Villages Upgrade program has been moved the the BTV mentorship activity
   • UNWTO will continue supporting Poland through the Best Tourism Villages of the World program and the Best Tourism Villages Network.

Enhancement of Tourism Offer and Promotion

(Match: Poland aims to enhance its tourism segments of interest and improve cooperation in promoting priority product areas.)

1. • Support for Tourism Segments: UNWTO can assist Poland in enhancing its tourism segments of interest through capacity-building activities and exchange of best practices with other destinations.
   • Meetings Industry: UNWTO can organize ICCA Masterclasses to enhance the development of the meetings industry in Poland, fostering knowledge exchange and professional growth.

Tourism Development Plan

Vision

A modern and open tourism economy based on smart tourist specialization of Polish tourist regions, constituting a key knowledge-based factor of the regional and national development and strengthening the country's competitiveness in the European Union.

Main Objective

Promote the development of competitive and innovative tourism through supporting the tourism sector enterprises, organizations, institutions and initiatives, while respecting the principles of sustainable development.

Operational Objectives:

1. Develop innovativeness, attractiveness and quality of tourist services and products
2. Strengthen social activity and entrepreneurship in the tourism sector and increase the competence of HR
3. promote priority tourism products of the country and the regions, as well as their economic specializations based on tourism
4. develop and modernize space for the development of tourism and tourist infrastructure while complying with the principles of sustainable development and environmental protection regulations.

Ministry of Sports and Tourism of Poland is working on a new Tourism Development Plan for the upcoming years.

Source : Ministry of Sports and Tourism