Entrepreneurship & digital transformation

(Match: Monaco's Fontvieille district exemplifies its commitment to modern technology and sustainable business practices, positioning it as a Smart City).

• Introduce the UNWTO Start-up Competition, the world’s largest startup competition in tourism
• Introduce the Innovation Hubs Network worldwide.
• Organization of Masterclasses focused on digital skills, such as Amadeus (Better data analysis for better decision-making).
• Potential to collaborate on the advancement of SDGs through innovation
• Collaboration in the field of market intelligence.

Sustainable tourism

(Match: Monaco is committed to reducing greenhouse gas emissions and achieving carbon neutrality, with a focus on environmental preservation and climate change discussions).

• Further development of the Global Tourism Plastics initiative.
• Tourism and Climate Change. UNWTO, together with the International Transportation Forum worked on an updated estimate, from a transport perspective, of the overall contribution of the tourism sector to GHG emission, with tangible recommendations.
• Collaboration on managing urban tourism growth beyond perceptions and benchmarking rules and regulations in the short-term rental market.
• Collaboration with the Prince Albert II of Monaco Foundation, emphasizing joint efforts towards sustainability. 
• Monaco is one of the signatories of the Glasgow Declaration on Climate Action in Tourism

Branding & Marketing

(Match: Monaco Government Tourist & Convention Authority focuses on bridging the gap between luxurious and responsible tourism.)

• Support the promotion of Monaco through the organization of a Google Masterclass on improving the promotion of destinations through Google & use of Google Analytics.
• UNWTO.Academy: Organization of dedicated trainings on efficient promotion and marketing of destinations for destinations officials / Assist destinations on the development of marketing & promotion strategy of destinations.
• Promotion of the most successful stories in tourism of Monaco through the UNWTO’s platforms.

Monaco – A Responsible Tourism Destination

The tourism sector in Monaco is adhering to the environmentally-friendly policy upheld by the Government of Monaco. All those involved are committed to creating a new, more responsible brand of tourism and are putting solutions in place to optimise resource management.

The destination and its partners are working hard to protect and preserve water resources and biodiversity and lead the way in the fight against global warming.

• Safeguarding the Natural Resources 
• Monitoring Air Quality
• Monitoring Coastal Water Quality

Monaco’s hotel industry is one of the most active sectors when it comes to protecting the environment. More than 88% of the Principality’s hotel rooms are currently certified with the "Green Teams" certification

Source:  Gouvernement Princier/ Monacoisforyou 

Major Tourist Attractions

• Monte Carlo Casino
• Prince's Palace of Monaco
• The Oceanographic Museum
• Jardin Exotique
• Larvotto Beach
• Monaco-Ville (Old Town)

• Formula 1 Grand Prix
• Port Hercules & Monaco Yacht Show