MATCHING PRIORITIES

Education and training

Bridging the gap between the market demands and human capital availability. The government focuses on investing in skills and creating quality tourism jobs to enhance the quality of the country's tourism offer. UNWTO, on the other hand, aims to scale-up education to add value to tourism jobs worldwide.

• Training and education:
  • UNWTO Tourism Online Academy: scholarships granted to member states annually.
  • UNWTO TedQual: Quality Assurance for Tourism Education, Training and Research Programmes.
  • UNWTO Students’ League: initiative that supports country's young people in their preparation and engagement to help shape a better world. 
  • UNWTO international internship programme
• Youth Empowerment:
  • Global Youth Tourism Summit 2022: Andorra was represented by 2 participants.

Sustainable tourism development

Sustainable tourism development is a priority for Andorra. The Ministry of Environment, Agriculture and Sustainability created Distintiu de Sostenibilitat (sustainable badge), which aims to highlight and recognize the contribution of the tourist accommodation services sector through the implementation of actions that guarantee the change towards a more sustainable country.

• Engaging in different initiatives of the One Planet Sustainable Tourism Programme:
  • Global Tourism Plastics Initiative unites the tourism sector behind a common vision to address the root causes of plastic pollution. It enables businesses, governments, and other tourism stakeholders to lead by example in the shift towards a circular economy of plastics.
  • Glasgow Declaration on Climate Action in Tourism aims to raise the climate ambition of tourism stakeholders and secure strong actions to support the global commitment to have emissions by 2030 and reach Net Zero as soon as possible before 2050.
• Ongoing process of development of a new standard in tourism, materialized in the Statistical Framework for Measuring the Sustainability of Tourism (MST), which takes into consideration the economic, social, and environmental dimensions of tourism.

Rural Tourism

Andorra relieas heavily on snow tourism and faces seasonality. Becoming a year-round destination and expanding the tourist offer to the rural areas is a priority.

• UNWTO Rural Tourism Development Programme - Best Tourism Villages by UNWTO: Ordino is included in the Best Tourism Villages Upgrade Programme since 2021.
• Continued collaboration for the organization of the 12th World Congress on Snow and Mountain Tourism.

Innovation and Digital Transformation

Andorra underlines the necessity of introducing digital technologies in the field of tourism, including in the promotion area. In 2023, Visit Andorra launched a Bold Digital-first Tourism Strategy, which aims to attract more virtual and physical visitors – to its website, and to its many attractions. An ambitious project of personalization, international campaign management, and SEO optimization was undertaken to make this a reality.

• Increasing participation in UNWTO Start-up Competitions, the world’s largest start-up competitions in tourism.
• Fostering participation in the UNWTO Digital Futures programme, that seeks to accelerate economic recovery of the tourism sector by scaling up innovative SMEs, unleashing digital technologies to create jobs and enhance future resilience in the linkages of the tourism value chain post COVID-19.
• Organization of Masterclasses focused on digital skills in collaboration with Amadeus, (better data analysis for better decision-making), Google and other global partners.

Tourism Statistics

Andorra only provides statistics for the tourism arrivals.

• UNWTO assistance in the field of statistics.
• Implementation of the Statistical Framework for Measuring the Sustainability of Tourism.