Seven companies and one association from five different countries signed the Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism on 17 January 2018 in the context of the International Tourism Fair FITUR (Madrid, Spain 17-21 January 2018). The signing was held in the presence of Mr. Zurab Pololikashvili, UNWTO Secretary-General.The entities which took part to the signing ceremony were: Cielos Abiertos (Colombia), Destinos R.I. (Costa Rica), Tradewings Tours & Travel Corp. (Philippines), Turisferr Association, Civitatis,  Intercruises and Vincci Hoteles (Spain) and Concorde De Luxe Resort (Turkey).