City Tourism Performance Research
The UNWTO-WTCF City Tourism Performance Research is a compilation of 15 city cases which includes a set of key urban tourism performance indicators and an in-depth analysis of each city in areas related to the economic impact of tourism, sustainability or the use of new technologies in the measurement and management of urban tourism.
UNWTO and the World Tourism Cities Federation (WTCF) jointly launched the ‘UNWTO-WTCF City Tourism Performance Research’, an instrument with a set of criteria and a platform for exchange of information to benchmark tourism performance in urban destinations. The research focused on the following areas:
- Destination Management
- Economic Impact
- Social and Cultural Impact
- Environmental Impact
- Technology & New Business Models
City Case Studies
The UNWTO/WTCF City Tourism Performance Research brings forward an analysis and evaluation of success stories in urban destinations. The results were collected by experts who applied the methodology created for the initiative through the realization of field visits and interviews of local tourism authorities and the main stakeholders. The publication based on case studies from 15 cities, provides in-depth understanding of each individual city and has the objective to enable other cities to learn from the progress they have achieved in order to enhance their performance, competitiveness and sustainability.