The UNWTO Executive Training Course in the Kingdom of Saudi Arabia on MICE Tourism, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Saudi Commission for Tourism and National Heritage (SCTH), was inaugurated on 22 November 2016 by Dr. Turki Bin Nadir, SCTH Human Resources General Manager; Mr. Abdullah Seraj Al-Ghamdi, SCTH Manager of Training and Development Department; Mr. Ghaleb S. Alhemaimidi, SCTH Senior Human Resources Researcher, Human Resources Department; Ms. Basmah Al-Mayman, SCTH Manager of International Organizations & Committees (Saudi Focal Point with the UNWTO); on behalf of Mr. Omar Valdez, UNWTO.Themis Foundation Executive Director, Dr. Edith M. Szivas, Course Coordinator and Course Facilitator Mr. Saleem Odeh.

This Executive Training Course will introduce participants to the latest trends and techniques related to MICE sector development, management and marketing and will enable them to gain the necessary knowledge, skills and practice to develop, manage and market the MICE sector effectively. Moreover, this Course will focus on developing a broad understanding of the diverse types of MICE products and their characteristics, showcasing international best practices and enabling participants to put the new knowledge and skills into practical use in the local contexts.