The UNWTO National Executive Training Course in the Kingdom of Saudi Arabia on Tourism Marketing, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Saudi Commission of Tourism and National Heritage (SCTH), was inaugurated on 8th November b yDr. Turki Bin Nadir, SCTH Human Resources General Manager; Mr. Omar Valdez, UNWTO.Themis Foundation Executive Director; Dr. Edit Szivas, the Course Coordinator and the facilitator of the course, Mr. Mohamed Lotfy.

During his speech, Dr. Turki Bin Nadir encouraged SCTH employees and stakeholders to make the most of this opportunity and benefit from the expertise of the facilitator, UNWTO reports and publications recommended, and the interactive methodology this course proposes.

The Executive Training Course will introduce participants to the latest trends in Tourism Destination Marketing and will enable them to gain the necessary knowledge, skills and practice to develop, deliver and monitor effective destination marketing strategies and activities.

Moreover, this Course will focus on updating the capacity, knowledge and skills of participants to embrace the current thinking and approaches in tourism marketing.