The UNWTO Regional executive workshop in Qatar on eMarketing in Tourism, organized by the World Tourism Organization, its UNWTO.Themis Foundation and Qatar Tourism Authority, was closed on 15th December in Doha by Alvaro Moreno, UNWTO.Themis Foundation Workshop Coordinator, the facilitators of the course: Montserrat Peñarroya and prof. Dimitrios Buhalis and 40 officials from Qatar and MENA region.

This executive workshop, delivered by Montserrat Peñarrota and prof. Dimitrios Buhalis, aimed at providing the participants with knowledge, skills, tools and a forum for discussion and reflection on eMarketing in Tourism. With this objective, the international facilitators delivered presentations on key concepts and elements on concepts and processes on state-of-the-art approaches to assess the performance of their destination, evaluate eMarkets’ potential, and transform insights into actionable and targeted marketing tactics.