Following the success of the UNWTO & WTM Ministers’ Summit in London, Reed Exhibitions and UNWTO are jointly taking the initiative to bring together the tourism leaders of the increasingly important Middle East-North Africa (MENA) tourism sector to debate the challenges and opportunities facing the region into moving the sector ahead as a key driver for growth and development.

The first edition of the UNWTO & Arabian Travel Market Industry Forum will be held on 30 April 2012, at the ATM in Dubai, United Arab Emirates.

The Middle East-North Africa (MENA) has been one of the fastest growing tourism regions in the first decade of this century. Yet, unfolding events are affecting tourist flows to several destinations and creating uncertainty over the future of tourism in the region. At the same time, many countries and companies continue to expand their businesses.

The UNWTO & Arabian Travel Market Industry Forum will focus on:
- What are the most recent trends of tourism demand, investment and employment in the region and what lessons to learn from those?
- What are the short and long term prospects for tourism in the Middle East and North Africa?
- What are the main challenges and opportunities that changing market conditions are generating?
- What are the key policies and measures required to address those challenges and seize growth opportunities?

In these challenging times, the Forum will be a crucial opportunity to debate the direction the sector must take moving forward. As the premier travel trade exhibition for the region, the Arabian Travel Market is the only place to host such an event.

The Forum will be run in Arabic and English for Ministers and high-level representatives from the private sector. The Forum will also be open to press and other delegates from the exhibition to listen to the proceedings.

For confirmation of attendance please register online at www.arabiantravelmarket.com/ministers.