Around one-third of all international tourists arrive in the Mediterranean, making it the world’s most visited region. Today, destinations around the Mediterranean face several challenges – economic, political and environmental. What trends are affecting the region and what is the outlook for mature and emerging destinations in the region? What challenges and opportunities face these destinations in the long-term and how can they adapt to changing market conditions? In view of UNWTO forecast “Tourism Towards 2030” what is the outlook for the region in the next two decades?
Panel debate with Ministers of Tourism from the region and private sector representatives.
Keynote speaker: Mr. Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)

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