A Strategic Approach to Tourism in 10 Destinations: Maximising the Potential of the Silk Road

• All Regions
• 7 Feb 14

A Strategic Approach to Tourism in 10 destinations: Maximising the Potential of the Silk Road is a joint report compiled by UNWTO and the Ecole hôtelière de Lausanne (EHL). It highlights the findings of 170 final year EHL students who worked together with 10 destinations to devise strategies and ideas on how sustainable tourism could be developed under the Silk Road brand. Please click here to download the document.

For more information on the joint collaboration between UNWTO and EHL, please visit:

• UNWTO/EHL Silk Road Strategy Challenge
• UNWTO/EHL Altai Krai Hospitality Management Strategy

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