The full and detailed EHL students' 5-10 years strategic plans developed for each Silk Road Member country participating in the EHL/UNWTO Strategy Challenge 2012

The winning teams, selected on the base of their strategies’ feasibility, profitability and creativity, were, 1^st place, group 15 (Azerbaijan), 2^nd place group, 22 (Russian Federation, Altai Krai) and, 3^rd place, group 24 (Iran).

The winning project created a 7 day self-guided tour across 5 regions that included educational game where visitors learn about the culture and heritage of Azerbaijan and can to redeem points for discounts to encourage local spending. The strategy also included a comprehensive social media plan and outlined necessary infrastructure development relating to visitor information centres, transportation and accommodation.

The strategies are classified by country:

Albania: teams 7, 17, 27

Armenia: teams 6 , 16 , 26

Azerbaijan: teams 5 , 15 , 25

China: teams 1 , 11, 21

Greece: teams 10, 20

Islamic Republic of Iran: teams 4, 14, 24

Republic of Korea: teams 9, 19

Russian Federation (Altai Krai region): teams 2, 12, 22

Turkey: teams 8, 18

Ukraine: teams 3, 13, 23