UNWTO & WTM Ministers' Summit

Watch previous editions: 2014 - 2013 - 2012

"Destination Branding: new challenges in a changing market"

The 2015 edition of the UNWTO & WTM Ministers’ Summit will look in particular into the following issues:

- What makes a successful destination brand in today’s globalized media landscape
- The links between nation branding and destination branding
- The role of social media and consumers’ engagement in destination branding
- Reputation management and crisis communication
- The changing role of destination marketing organizations
- The contribution of the creative economy to destination branding: promoting
experiences

CONCEPT NOTE "UNWTO & WTM MINISTERS´ SUMMIT"

CONFIRMED SPEAKERS

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BROCHURE

UNWTO ACTIVITIES PROGRAMME