On Wednesday 9 November 2011, bloggers from across the world will compete in the Silk Road Challenge - a race to create the best travel blog. Competitors will meet the Silk Road destinations on their stands, and after gathering the most exciting stories and news, they will each develop a blog about travel on the Silk Road. The winning blog will be chosen based on its ability to capture the essence of the Silk Road, captivate readers, optimise outreach through social media networks and high quality of content. The winner will be announced at the last session of the WTM Social Travel Market.

Bloggers register to compete here!

For more information on the WTM Social Media Programme of events click here.

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