As one of the fastest-growing segments in the tourism industry and generating millions of revenues, the Meetings Industry has received increased attention from countries and cities alike. With new destinations making way into the sector, competition for market shares in Europe and worldwide has become fierce. Consequently, an in-depth understanding of the key factors that influence the decisions about where to hold meetings, conventions and incentives has become crucial.

In this context, ETC and UNWTO invite you to attend this International Seminar which has been organized based on the brand new ETC-UNWTO Study on the Decision-Making Process of Meetings, Congresses, Conventions and Incentives Organisers.

The ETC-UNWTO International Seminar is aimed at tourism professionals to help them take full advantage of the opportunities in the meetings, congresses, conferences and incentives industry. The seminar will address key issues such as:

•Global and regional trends on the MCCI sector

•The decision-making process of MCCI organisers

•Key elements for a successful MCCI destination

For information and registration, please visit:
http://www.etc-corporate.org/?page=events-article&event_id=41

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