PRESS RELEASE

Philippine Department of Tourism

24 September 2015

Tourism Philippines Australia and New Zealand set to promote the Palawan in the world first Instagram Relay

celebrating World Tourism Day on September 27

#helloworldRELAYshowcases magic moments all over the globe

from sunrise to sunset to celebrate World Tourism Day

The Philippine Department of Tourism in Australia and New Zealand is partnering with Australia’s leading integrated travel group, helloworld, to markthe United Nations World Tourism Day on September 27, 2015 with an innovative and world first social media initiative. 

Together with over 60 countries and more than 75 Instagram influencers, helloworld is creating an Instagram relay entitled #helloworldRELAY,that will capturecountries, cities, people and places, through creative and inspiring images on the same date across our incredible planet.

The Philippines will be part of this history-making relay, featuring the stunning eco-friendly islandarchipelago of Palawan.

Consuelo Garcia Jones, Tourism Attache, Australia & New Zealandat the Philippine Department of Tourism, says: "It’s great to be part of this exciting Instagram first, giving us the opportunity to introduce one of our 7,107 Philippine islands along with its stunning beaches and crystal blue waters, and the UNESCO World Heritage sitethe Underground River in Palawan, to the 300millionInstagrammersaround the world. Whether it be island hopping, diving, or trekking, we hope to showcase the many adventures that make travelling more fun in the Philippines!"

We are also delighted to have engaged top Australian Instagrammer and photographer, Rob Mulally, as our lead Instagrammer for this exciting world first. Working with leading Instagrammers in the Philippines, Rob will capture some of the most stunning locations in Palawan which was named the most beautiful island in the world recently by Conde Nast Traveller. As the sun rises in the Palawan, Rob will commence posting until the sun sets and will also host asunrise Instameet at Sabang Beach, Puerto Princesa.

World Tourism Day in 2015 aims to raise awareness of the important impact tourism has on countries and communities around the world and its potential as a force for good, creating a better world for all.

For more information or toparticipate in our RELAYin the Philippines follow :

Instagram:                 @tourismphilippines and @robmulally

Official hashtag:     　#morefuninthephilippines

Facebook:                 TourismPhilippines.anz

Twitter:                      @PhilippinesANZ