The World Tourism Organization (UNWTO) in collaboration with the Ministry of Culture and Tourism of Ethiopia are jointly organizing the UNWTO Regional Workshop for Africa: ‘Keys to Success in Tourism Product Development’, in Addis Ababa, Ethiopia, at the kind invitation of the Government of the Federal Democratic Republic of Ethiopia.

The 2-day regional workshop on keys to success in tourism product development is open to the local tourism stakeholders in Ethiopia and participants from the region. Sustainable and competitive tourism product portfolios require an adequate policy and effective institutional framework which must enable an integrated approach and public private partnerships all through the tourism value chain. 

The regional workshop aims at:

·         Establishing the key factors that determine the success of Tourism Product Development;

·         Diversification of opportunities;

·          Empowerment of the policymakers to have the capacity, knowledge and skills to develop and implement an effective tourism product development.

At the end of the workshop, participants will have a rich foundation to create a platform for dialogue amongst African destinations and stakeholders, improve performance of the tourism sector and further enable them to explore key principles of sustainable tourism product development in Africa whilst taking into consideration the main objectives of the 2017 International Year of Sustainable Tourism for Development.