Advocating The Brand Africa SDGs

The African continent is endowed with an immense diversified cultural, natural and gastronomic heritage. However Africa is still much unknown in the mind of travelers and much progress still need to be made to promote positive storytelling aiming at attracting tourists around the world.

Advocating Brand Africa is the way forward to market the region in a strategic way to make it attractive for unique and authentic experiences and regain tourists’ confidence post-pandemic area. One of the areas under Brand that can serve this purpose is to promote the African Gastronomy that binds cultures and people in Africa. In this regard, In A tour of African Gastronomy 2021 Book published by UN Tourism, 38 African countries displayed state-of-the art recipes prepared by well-known Chefs around the continent.

MILESTONES:

1. Advocating the Brand Africa | SDGs: 8, 10, 11, 14, 15
2. Promoting Travel Facilitation (Connectivity / Visa) | SDGs: 8, 9
3. Strengthening Tourism Statistics Systems | SDGs: 4, 8, 10
4. Expanding of Capacity Building incl. Training Facilities | SDGs: 4, 8, 10
5. Promoting Innovation and Technology | SDGs: 8, 9
6. Fostering Resilience (Safety + Security, Crisis Communication) | SDGs: 8, 12, 13, 16
7. Unlocking Growth through Investment Promotion and Public Private Partnerships | SDGs: 8, 9, 12, 17
8. Empowering Youth and Women through Tourism | SDGs: 5, 8, 10
9. Advancing the Sustainability Agenda (esp. Biodiversity) | SDGs: 12, 13, 14, 15
10. Promoting Cultural Heritage | SDGs: 8, 16