VISIT SCOTLAND

Country: United Kingdom

Website: http://www.visitscotland.com

VisitScotland is the national tourism organisation of Scotland. Our core purpose is to grow and develop Scotland´s visitor economysustainably through our key marketing and events activity, by working in partnership with business and communities. We work to support the Scottish tourism industry´s Tourism 2020 ambition of growing tourism revenues by £1 billion by 2020.

We are working to deliver this through the following strategies:

1. Marketing

2. Quality and Sustainability

3. Accessibility

4. Partnership working

5. Internationalisation

6. Events

7. Information Provision

 

Tourism is leading economic transformation across Scotland. It creates jobs, sustains communities and is a critical shop window for business activity across all sectors. As such, we focus on the above strategies and work in collaboration with a range of public and private sector partners to influence and develop a successful, sustainable visitor economy.