MISSION

The impact of tourism activities on  environment, cultural heritage conservation, the dualistic jurisdictional mechanism of tourism destinations, government management and marketing.

CURRENT MONITORING PROCESSES

Huangshan, as a World-class scenic spot is an outstanding representative of tourism destinations based on mountain landscape in China. It enjoys so much fame, including 5A Class Tourist Attraction, National Scenery Tourist Area Demonstrative Site, World Heritage with Mixed Property, that its sustainable development has caught the attention of the world. On February 26, 2008, the World Tourism Organization (UNWTO) and UNESCO officially established an observatory for sustainable tourism development in Huangshan. The objective is to explore an ideal development mode which can maximize economic growth and community benefits while minimize negative impact on environment, by collecting data of long-term monitoring in various aspects such as tourists’ perceptions and satisfaction and the impact of tourism on local community.

KEY MONITORING AREAS

Tourism and Environmental Protection
Economic Impact of Tourism
Organization and Management, Tourism and Community
Tourist Experience and Satisfaction
Heritage Value and National Identity
Distribution of Interpretive Board and Tourist Education System, Garbage Disposal System, Spatio-temporal Behaviour of Tourists, Construction of East Gate of Huangshan Scenic Area
The case of Jade Valley Community
Sustainable Livelihood of Buffer Zone Residents
Social Responsibility and Brand Awareness of Huangshan Tourism SMEs

DID YOU KNOW...

Huangshan  is known as "the most wondrous mountain in the world". Chinese people often say: "After visiting Huangshan, people do not need to visit Five Yue". There are four wonders on Huangshan: strange rocks, sea of clouds, strange pines and hot spring.