Route de la soie

Il est communément admis que la Route de la soie a été la première route commerciale d’envergure mondiale de l’histoire, dont l’étendue et l’importance allaient bien au-delà du simple acheminement de marchandises. La myriade d’itinéraires entrecroisés qui la composent a permis la multiplication d’échanges fructueux dans le domaine des arts, de la religion, des cultures, des idées et de la technologie. Beaucoup d’avancées majeures, depuis les mathématiques et la philosophie jusqu’à l’architecture en passant par la gastronomie, n’ont été possibles que grâce à d’intrépides pionniers partis explorer ces contrées en franchissant les frontières humaines et les barrières naturelles. Actuellement, ONU Tourisme cherche à valoriser cette richesse naturelle et culturelle, amassée au cours de plusieurs milliers d’années, en vue de donner un nouvel élan et un nouveau sens à une route capable de transformer notre manière de concevoir et de vivre l’expérience de voyage. En collaborant dans les domaines d’intérêt mutuel, les États membres de la Route de la soie et les acteurs privés ont une chance inédite à saisir de créer de nouveaux débouchés et des initiatives touristiques à l’appui d’une croissance saine et soutenue.

• Gansu Revitalization and Innovation Project between UN Tourism and the Gansu Provincial Government of the People's Republic of China, under the umbrella of the World Bank
  Located along the historic routes, Gansu Province's Silk Road heritage has been identified as a Unique Selling Point. Through a Tourism Human Capital Strategy, an International Tourism Marketing Strategy, and tailored capacity-building, UN Tourism supports the Gansu Province of China in gaining competitiveness and international awareness.
• Tourism Diversification Strategy for the Khorezm and South Karakalpakstan regions of Uzbekistan: joint project between UN Tourism, the European Bank for Reconstruction and Development (EBRD) and the Ministry of Tourism of Uzbekistan
  In order alleviate pressure on the heritage site of Khiva, a Tourism Diversification Strategy was developed with the intention of identifying and developing niche markets that could (i) increase the length of stay and spending of visitors; (ii) pluralize the available tourism offerings within the two provinces; (iii) enhance competitiveness. Alongside eco-tourism products, the Silk Road, primarily its connection with cultural heritage (forts, sites, and related attractions) have been identified as strong components.
• Strengthening Tourism Development in Tajikistan: a joint project between UN Tourism, the Asian Development Bank (ADB) and the Committee for Tourism Development under the Government of the Republic of Tajikistan
  This multi-year project (2020-2023) focused on the delivery of three outputs – (i) statistical assistance and the delivery of a TSA Report; (ii) development of a Sustainable Tourism Plan and capacity-building workshops; and (iii) the development of an international and national Visitor Survey. Within all three deliverables, the Silk Road was identified as a key element that would allow the country to gain competitiveness and build further linkages with neighbouring countries: for example, through Silk Road packaged tours.