The UNWTO Sub-regional Capacity Building Course in Ghana on Tourism Marketing: from Product to Experience organized by the World Tourism Organization (UNWTO), its UNWTO.Themis Foundation and the Ministry of Tourism, Arts and Culture of the Republic of Ghana was inaugurated today 12th October by Hon. Deputy Minister Dr. Ziblim Barri Iddi, Minister of Tourism, Arts and Culture of Ghana; Dr. Joel Sonne, acting Chief Director, Minister of Tourism, Arts and Culture of Ghana; Okatakyie Nana Anim I, National President, Ghana Tourism Federation; and Mrs. Lydia Bebe Kum, UNWTO Programme Officer.

Also present at the ceremony were Ms. Edith Szivas (UK), Course Coordinator and the facilitators Mr. Nick Bodger (UK) and Ms. Montserrat Peñarroya (Spain).
 

The aim of this course is twofold: on the one side, it aims at enhancing the skills of participants in areas of Tourism Marketing, and especially Experiential Marketing; on the other side, it intends to respond to Ghana’s and its neighboring countries’ concrete need to consolidate its growth potential through tourism marketing using state-of-the-art strategies and tools. In this view, the programme of the course is designed to actively involve participants, present factual information and deliver tangible inputs as well as long-term benefits.