Arabie Saoudite sera l'hôte de quatre cours de l'OMT
The Kingdom of Saudi Arabia is hosting in Riyadh, from 8th to 10th, three UNWTO National Executive Training Courses on Tourism Marketing, Heritage Management and MICE, and from 13th to 17th November, the UNWTO National Executive Training Course on Tourism Strategy, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Saudi Commission for Tourism and Heritage (SCTH).
The general objective for these courses -to be delivered by international experts Adel Rady, Mohamed Lotfy and Yazan Al-Khudairi- is to provide participants with knowledge, skills, tools and a forum for discussion about key current issues and practices in tourism strategy, tourism marketing, heritage management and MICE. These courses have been tailored to effectively combine the study of conceptual elements with the understanding of the processes and practical tools that are necessary for the development, implementation and monitoring of strategies.
