Zambia Tourism Agency

Country: Zambia

Website: http://www.zambia.travel

Zambia Tourism Agency is the statutory body responsible for marketing and promoting Zambia as a tourism destination of choice and regulating the country's tourism industry. Our main tourism products revolve around five core pillars: Wildlife, with 20 national parks and 34 game management areas featuring diverse species and conservation efforts; Heritage, encompassing natural wonders like Victoria Falls and over fifteen other beautiful waterfalls; Culture, celebrating Zambia's rich and diverse culture through traditional ceremonies, events, festivals, and community-based experiences; MICE (Meetings, Incentives, Conferences, and Exhibitions), showcasing world-class facilities for international events; and Adventure, offering unparalleled experiences such as white-water rafting and bungee jumping while prioritizing safety and sustainability in adventure tourism.