AI for Good in Tourism

AI for Good in Tourism: UN Tourism’s Strategic Initiatives

UN Tourism is at the forefront of integrating Artificial Intelligence (AI) to reshape the tourism industry—enhancing efficiency, personalization, and sustainability. Our initiatives demonstrate a commitment to leveraging AI to foster a more innovative and inclusive tourism sector.
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  • AI’s Impact on Global Tourism: AI is significantly transforming the tourism industry by increasing efficiency and personalization. Our latest data highlights a robust recovery and growth.
  • AI’s economic impact is projected to add $15.7 to $19.9 trillion to the global economy by 2030, with generative AI adding $2.6 to $4.4 trillion annually.
  • Strategic Implementation of AI by Governments: AI and data-driven infrastructure are the backbone of Smart Destinations, enhancing governmental decision-making capabilities, optimizing resource management, predicting tourism trends, and supporting sustainable growth.
  • Global Standards and Ethical Frameworks: UN Tourism leads the UN High-Level Committee on Programmes Task Force on AI, advocating for ethical, transparent, and inclusive AI frameworks. As Chair of the ITU Focus Group on Metaverse and AI, we set global standards for safe, accessible AI-driven experiences.
  • Supporting AI-driven Entrepreneurship: Through our startup competitions, UN Tourism has propelled AI-driven innovations, with startups and scaleups in our network raising $2 billion in funding.

AI-Integrated Courses: The Tourism Online Academy offers courses that equip tourism professionals with the knowledge and tools to utilize AI effectively (AI Tutor and AI Feedback), preparing them for its expanding role in the industry.

  • Operational Efficiency and Smart Destinations: AI is revolutionizing operational strategies from predictive analytics for destinations to dynamic pricing in hotels. 
  • Enhanced Customer Service: By 2026, AI-powered solutions are expected to handle 95% of customer interactions. 
  • Bridging the Digital Divide: AI levels the playing field, providing smaller operators and underrepresented communities with access to advanced tools.
  • Research on Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders: Read the Report
  • Study on AI Impact Analysis on Tourism Jobs & Digitalization: Discover Insights (upcoming 2025)
  • "Global AI Report, Policy Recommendations for Member States and Training for Officials from the Member States" (upcoming 2025)
  • Artificial Intelligence Startup Challenge: Participate Here

Call to Action: Join Our AI Agenda for Good

We invite all stakeholders to engage with our upcoming initiatives and leverage the transformative power of AI to foster a resilient, inclusive, and dynamic future for global tourism. Discover more about our strategic roadmap and participate in our ongoing and upcoming activities aimed at harnessing AI for the betterment of the tourism sector.