Sabah Tourism Board

Country: Malaysia

Website: https://www.sabahtourism.com

In the effort of promoting Sabah and in ensuring the success and sustainable growth of the sector, Sabah Tourism is working closely with industry players. The continued effort of Sabah Tourism, with the Ministry of Tourism, Culture and Environment and industry players, directly contributes to the overall development of the tourism sector on both national and international scale.Since it was established in August 1976, Sabah Tourism´s responsibilities have continually expanded and defined to cater to the current needs of the global tourism market.Today Sabah Tourism constitutes seven divisions: Digital & Communications, Research, MICE, Marketing, Product , Finance & Corporate Services and Internal Audit.Sabah Tourism´s wholly owned subsidiary Sri Pelancongan Sabah Sdn Bhd (SPS), supplements and complements the efforts of Sabah Tourism by working closely with the tourism industry in event management, publicity and publication as well as supply and sale of local handicrafts