
Educación para Ejecutivos de ONU Turismo
Con las Iniciativas de Educación para Ejecutivos de ONU Turismo se procura afianzar y desarrollar las capacidades y competencias de los profesionales del turismo en sus ámbitos clave de actuación, así como poner en común los conocimientos y herramientas de un modo práctico e interactivo. Estas Iniciativas, que se ofrecen in situ, en línea y en formato mixto, están adaptadas siempre a las necesidades de los distintos destinatarios.
Se trata de Iniciativas que están facilitadas por los expertos internacionales de ONU Turismo, las organizaciones de socios de ONU Turismo o instituciones con la certificación UN Tourism.TedQual y están coorganizadas con administraciones nacionales de turismo y organizaciones de los Estados Miembros de ONU Turismo.
Destinatarios
Las Iniciativas de Educación para Ejecutivos de ONU Turismo están destinadas a funcionarios y profesionales del turismo de alto nivel de los sectores público y privado y la sociedad civil de los Estados Miembros de ONU Turismo.
Objetivos
- Familiarizar a los participantes con la visión y los conocimientos de ONU Turismo.
- Crear las capacidades y competencias de los funcionarios y profesionales del turismo en sus ámbitos clave de actuación.
- Poner en común conocimientos y herramientas de un modo práctico e interactivo.
- Desarrollar habilidades para la aplicación de los procesos, técnicas y estrategias de gestión del turismo.
- Facilitar la comunicación y la colaboración entre los Estados Miembros de ONU Turismo y ONU Turismo.
¿Quién puede solicitar o coorganizar las Iniciativas de Educación para Ejecutivos de ONU Turismo?
Los Estados Miembros de ONU Turismo o los socios de la OMT/Themis que deseen recibir apoyo de ONU Turismo para poner en marcha acciones de educación, formación y creación de capacidades de ONU Turismo.
These are the main steps for hosting a UN Tourism ExecutiveEducation Initiative:
Duration: this process may take between 6 to 8 months
- Request: The highest authority in the National Tourism Administration sends a formal written request to UN Tourism proposing: dates, topic (outcomes desired), format, language, place and logistics.
- Agreement:
- UN Tourism replies and sends an agreement to be signed between UN Tourism, UN Tourism Academy and the host country.
- The agreement is signed and received at UN Tourism.
- Proposal: UN Tourism Academy sends a proposal to the NTA with a content outline, a budget and other matters, which is to be accepted by the NTA.
- Preparation:
- The NTA designates its team: 1 course coordinator, 1 technical visit and prep visit coordinator, 1 communications coordinator.
- The NTA identifies the regional/local coordination team, and introduces it is to the UN Tourism Academy.
- The NTA, UN Tourism, UN Tourism Academy, experts and the province and town hosts prepare the initiative and organise the Initiative.
- Preparatory visit: The NTA and the host town welcome the experts and the UN Tourism Academy team up to 4 days before the beginning of the UN Tourism.Capacity Initiative, so as to prepare the technical visit (when corresponding) and/or other academic, technical and logistic arrangements. During this preparatory visit, they are to meet and interview the main tourism stakeholders of the territory, visit all the tourism attractions and the territory in general, and prepare the technical visit for the practical part of the Initiative.
- Delivery: The NTA and the host town coordinate the everyday of the UN Tourism Academy.
- Report: Once the UN Tourism Academy Initiative has finished, the NTA sends to the UN Tourism Academy its final report.
The tailor-made UN Tourism ExecutiveEducation initiatives are offered to a maximum of 45 participants, and may be in any topic listed below or in any other topic of the NTA's choice:
Policy and Strategy | Planning and Management | Marketing | Innovation and Technology | Economy and Investment | Other topics |
---|---|---|---|---|---|
Tourism Policy and Strategy | Tourism Destination Management | Tourism Marketing | Smart Destinations | Understanding tourism in the National Economy | Tourism Activity in the Global World |
National Tourism Policy | Sustainable Tourism Destination Management | Digital Marketing | Information and knowledge systems | Tourism Investment Portfolio Development | Introduction to tourism |
Tourism Strategy | Tourism Strategic Planning | Current Trends in Tourism eMarketing | Innovation in Tourism | Tourism Investment Portfolio Management | Global Tourism Trends |
Tourism Development Strategies | DMO's Management | Market Intelligence | Innovation in Tourism Products | Enhancing the Local Economy with Tourism | Tourism for Diplomats |
Cultural Routes Tourism Development Strategy | Sustainable Management of Tourism Destinations | Tourism Product Development | New technologies for sustainable tourism | Measuring the Tourism Impact in the Economy | Political importance of tourism |
Partnerships in Tourism | Project Management | From Product to Experience | Social Medial in the Tourism Destination | Social and economic importance of tourism | |
Gastronomy as a tool for Tourism Competitiveness | Crisis Management in Tourism | MICE Product Development | The Digital Tourist | Competitiveness and Sustainability | |
Sustainable Tourism Strategies for Local Development | Heritage Management in Tourism | Adventure Tourism Development | Innovative Approaches to Destination Branding | Quality in the Toursm Destination | |
Tourism Governance for Local Development | Adventure Tourism Management | Tourism Routes for Local Development | Digila Transformation and its impacts in the Tourism Model | Human Capital Development | |
Tourism as a tool for Poverty Alleviation | Public Management of Protected Areas | The Tourism Brand | Innovative Tourism Experiences Development | Leadership in Tourism | |
Sustainable Tourism and Poverty Alleviation | Tourism Management in Environmentally Sensitive Areas | Positioning in the Market | Sustainable Tourism Project Development | ||
Tourism Competitiveness for Local Development | Communicating Destination's Sustainabily | Tourism and Community Development | |||
Tourism Communication Tools | Tourism and Climate Change | ||||
Crisis Communications in Tourism | Transformation to the Green Economy | ||||
Promotion and Communication in Tourism |
Languages | Format | Type of initiative |
---|---|---|
Spanish | On-Site | Course |
English | On-Line | Seminar |
French | Blended (on-line & on-site) | Workshop |
Arabic | Masterclass | |
Think-tank | ||
Master degree |
The duration of any UN Tourism Executive Education initiatives may vary according to the topic, the academic approach and learning objectives expected for that initiative, the target audience needs, partners and other matters.
Please find below the different options with the format and type of initiative:
Duration | Format | Type of initiative |
---|---|---|
1 day | On-Site | Course |
1-2 days | On-Site | Seminar |
1-3 days | On-Site | Workshop |
2-4 days | On-Site | Masterclass |
5-15 days | On-Site | Think-tank |
3-6 months | On-Site | Master degree |
2-6 months | Blended | Master degree |
1-2 years | One-site / On-line / Master degree | Master degree |
In any situation, the UN Tourism Academy is to evaluate if the topic requested is viable for the duration of the training initiative, as to guarantee the quality of the whole training experience.
Example of a 3-day Workshop AGENDA
A 3-day workshop comprises up to 2 modules, practical activities for each module and at least 1 presentation by participants.
The workshop usually also comprises a welcome dinner/cocktail on the first day of the event and possibly a closing dinner on the second or last day of the UN Tourism Executive Education initiative.
The following agenda is only an example and is to be agreed with all the parties involved in the UN Tourism Executive Education initiative. Due to the different schedules used in different regions, the timings may be altered accordingly.
Day 1 | Day 2 | Day 3 |
---|---|---|
08:30 - 09:15 Inauguration | 08:30 - 10:30 Topic & practical acivity | 08:30 - 10:30 Topic & practical acivity |
09:15-09:30 Official photograph | 10:30-11:00 Break | 10:30-11:00 Break |
09:30-10:30 Course, facilitators and participants' introductions | 11:00-13:00 Topic & practical acivity | 11:00-13:00 Topic & practical acivity |
10:30-11:00 Break | 13:30-14:30 Lunch | 13:30-14:30 Lunch |
11:00-13:00 Topic & practical acivity | 14:30-16:30 Topic & practical acivity | 14:30-16:30 Participants' group presentations [5' per group + 5'Qs] |
13:30-14:30 Lunch | 16:30-17:00 Break | 16:30-17:00 Closing forum |
14:30-16:30 Topic & practical acivity | 17:00-18:30 Topic & practical acivity | 17:00-17:30 Closing ceremony with certificates |
16:30-17:00 Break | ||
17:00-18:30 Topic & practical acivity |
Example of a 5-day Course AGENDA
A 5-day course comprises 3 modules, practical activities for each module, a presentation on the tourism policy and strategy on the topic of the training initiative by the national tourism administration and another one by the regional/local tourism administration, a fieldwork day, 2 presentations by participants and a few social activities. It is also recommended to propose a visit of the venue town, so participants can have a better understanding of the fieldwork sites reality and a hostistic understanding of the tourist experience.
The course usually also comprises a welcome dinner/cocktail on the day before the training initiative and a closing dinner on the last day of the event.
The following agenda is only an example and is to be agreed with all the parties involved in the UN Tourism Executive Education initiative. Due to the different schedules used in different regions, the timings may be altered accordingly.
Day 1 | Day 2 | Day 3 | Day 4 | Day 5 |
---|---|---|---|---|
08:30 - 09:15 Inauguration | 08:30 - 10:30 Topic & practical acivity | Technical Visit Fieldwork | 08:30 - 10:30 Participants' group presentations [5' per group + 5'Qs] OR Topic & practical acivity | 08:30 - 10:30 Topic & practical acivity |
09:15-09:30 Official photograph | 10:30-11:00 Break | 7:30 Bus pick-up | 10:30-11:00 Break | 10:30-11:00 Break |
09:30-10:30 Course, facilitators and participants' introductions | 11:00-13:00 Topic & practical acivity | 9:00-9:30 Welcoming | 11:00-13:00 Topic & practical acivity | 11:00-12:00 Group Work |
10:30-11:00 Break | 13:30-14:30 Lunch | 9:30-11:00 Tourist experience | 13:30-14:30 Lunch | 12:00-13:00 Group presentations on final activity [10' per group + 5'Qs] |
11:00-13:00 Topic & practical acivity | 14:30-16:30 Topic & practical acivity | 11:00-13:00 Fieldwork | 14:30-16:30 Participants' group presentations [5' per group + 5'Qs] OR Topic & practical acivity | 13:30-14:30 Lunch |
13:30-14:30 Lunch | 16:30-17:00 Break | 13:30-14:30 Lunch | 16:30-17:00 Break | 14:30-16:00 Group presentations on final activity [10' per group + 5'Qs] |
14:30-16:30 Topic & practical acivity | 17:00-18:30 Group Work | 14:30-15:30 Coordination meeting [to provide meeting rooms/areas for the groups to work together in fieldwork site] | 17:00-20:00 Group Work | 16:00-17:00 Closing forum |
16:30-17:00 Break | 15:30-17:00 Panel of stakeholders | 17:00-18:00 Closing ceremony with certificates | ||
17:00-18:00 NTA presentation RTA presentation | 17:00-19:30 Group Work | Social activities | ||
18:00-19:00 Group Work | 19:30 Bus pick-up | |||
Social activities (preferably visit of the town) |
The UN Tourism Executive Education Initiative adopts a fact-driven practical approach, by presenting state-of-the-art theory through the analysis of real-life case examples and in-class activities, tailored on participants’ knowledge and objectives. The modular structure adopted is conducive of a highly interactive learning experience that blends presentations, case studies, discussions, debates and practical activities.
Each of the modules adopts a similar structure, to facilitate in-class learning. Each module starts with a calibrated mix of theory and practical examples to introduce the main topic, followed by the presentation of real-life case examples which illustrate the details of an empirical use of the theoretical framework, and by a practical activity where participants can put the theoretical framework in practice, tailoring this approach on their reality. Presentations will be brief, conceptual, tool-sharing and highly interactive, combined with discussions and debates.
When format and duration of the initiative is adequate, the practical approach includes a technical visit in an area related to the topic of the initiative. During this field trip, participants conduct fieldwork, interviews, information gathering and other interactive activities with the local community. This technical visit is to be planned in coordination with the National and Local Tourism Organizations / Administrations and the UN Tourism Academy.
The participants are expected to give, at least, two main presentations: one on the outcomes of the fieldwork (if applicable) and another one on the final task required (which can be a proposal for a route, a plan…).
Moreover, to make good use of this event, participants may receive (when selected) an introductory booklet with UN Tourism publications, articles or other reading material, introducing key issues and concepts needed for the initiative, and might be requested to prepare work/presentations on the subject.
The intention of this approach – the transmission and usage of various tools, the expertise of the experts and participants, the discussion forums and the practical group work – is for participants to fully understand the topics of the event.
The UN Tourism Executive Education initiatives may be either national, regional or international, and a mix of various types of participants may take part.
When the UN Tourism Executive Education initiative is either regional or international, international participants may receive scholarships which are to cover tuition fees, full-board accommodation and internal transport.
When possible, we encourage the hosting NTA to offer full-board accommodation and internal transport scholarships, while UN Tourism and its UN Tourism Academy offer tuition fees scholarships for the same amount of international officials.
In some cases, the Ministry of Foreign Affairs supports these events with funds for the expenses of these participants.
In the following grid, the logistics and expenses of the UN Tourism Executive Education Initiative are specified accordingly:
By | Items to be taken care of |
---|---|
Host: National govermment/ Local govermment/ Other donors |
|
UN Tourism/ THMS/ Other donors |
|