Madrid Destino Cultura, Turismo Y Negocio S.A

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Website: http://www.esmadrid.com

The city's tourism department is responsible for managing and promoting this sector in Madrid. Its primary goal is to boost the tourism industry—a major driver of economic, cultural, and social development—and position the capital as one of the world's leading city destinations.

To this end, it strives to maximise the use of economic resources and work in close collaboration with renowned industry experts as well as public and private sector agents. Its roadmap is the Strategic Tourism Plan, which allows the capital to transform its tourism model, bolstering Madrid's international status and leadership.

Above all, this strategy pursues quality and sustainability in tourism. It seeks to generate high impact tourism that leaves its mark on the entire value chain of the city—supported by new technologies, the use of big data and decentralisation—and prioritises excellence and distinctive experiences that make Madrid a unique destination.

Accordingly, the department is responsible for designing and planning different actions to promote and encourage tourism in the city of Madrid, both nationally and internationally. It also works to enhance the service provided to visitors, which includes managing the network of tourist information points, and incentivising visitor loyalty through initiatives developed individually or in partnership with other organisations. Tourists can also learn more about Madrid as a destination through different channels: esMADRID.com and esMADRIDmagazine, the capital's official tourism website and magazine, and on Visit Madrid's social media channels. In addition, it provides Madrid's tourism sector with useful tools and resources to facilitate decision-making and strengthen the city's tourism industry, including services offered by its Tourism Intelligence Centre and training actions.

One of its major commitments is to publicise the city as a leading destination for meetings tourism. Through Madrid Convention Bureau (MCB), it promotes the capital as a venue for major national and international congresses, conventions, and other professional meetings.

Another of its strategic approaches is to position Madrid as a desirable location for film shoots and a leading production centre for series made in Spain and abroad. The Madrid Film Office works to incentivise audiovisual and screen tourism, providing practical information and support to producers who wish to use the city as a backdrop to their stories.